Trial lecture

On Monday 17 October 2011 Ove Oklevik will hold a trial lecture on a prescribed topic, and defend his thesis for the PhD degree at NHH.

10.10.2011 - Red.

Prescribed topic for the trial lecture:
Theoretical and methodological challenges in applying the personality metaphor in marketing research

Time for the trial lecture:
11:15 in Karl Borch's Auditorium, NHH

Title of the thesis:
Effects of and Antecedents to Brand Personality: A Structural Equation Modelling Approach

Time and place for the defense:
13:15 in Karl Borch's Auditorium, NHH